Reputation is essential in business, and a bad one can make things worse for you. Knowing how to manage reputation can prevent bad business. Read on to learn all there is to know about maintaining your reputation.
To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.
Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.
If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.
Be sure to monitor social networks frequently. Arnold Worldwide says that more than 50 percent of customers expect responses to the concerns they post on social media sites. It is a good idea to respond right away. If you can do so within two hours, that would be preferable. Because many other businesses are not quite that vigilant, your response time will help you to stand out.
Keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not very great with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.
Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.
Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.
Online reputation management (ORM) is a lot like search engine optimization. Both are geared toward getting your website to the top of search engine rankings. The difference is that ORM focuses on getting positive information about your website out into the public view. When you are practicing ORM you want to create lots of positive content to outstrip and outweigh anything negative that might be out there.
Reputation management includes handling negative feedback. Rather than always getting rid of feedback that’s negative, try working on it with honesty and explaining what’s going on. Honesty is valued, so admit when you are wrong and invite the customer to talk privately about a fix.
As part of a smart reputation management strategy, send customers a follow-up correspondence after every purchase or communications exchange with your company. This way, if a person has something negative to address, you will be the first to hear about it! Address responses and resolve the issues quickly to keep customers happy and your reputation unscathed.
When reputation management is a concern for your business, learn to use press releases to your advantage. A positive press release can send a good message to customers and the media, and help your sale or other event be a smashing success. Post the reviews to your homepage where people can see all the great things they were missing out on!
If your company has a major public relations crisis brewing, hire a professional to handle it right away. While it may be an expensive solution, it is often the best. Failure to properly address a reputation management issue can cost you dearly, and climbing your way back to the good graces of customers may take years.
Think about hiring a public relations person if you have a big company. Managing a business reputation takes lots of time. Someone should monitor the Internet daily to make sure the situation is controlled as well as possible. If you fail to do this, it can turn into a PR nightmare.
Now, you have a decent idea of how critical it is to have a good reputation. If you make a mistake, it can affect your reputation quite a bit, so don’t allow these things to happen. Use the tips you learned here and they will help your business. You will certainly notice a difference in how well your business does.